57.9% – ZoomerU


That’s the percentage of Canadians who visited a beer store 4+ times in the past month, who are…surprise, surprise… Zoomers.

As for the Millennials, who are featured in almost every beer commercial, they represent less than 30% of Canadians who visit the beer store with this kind of frequency.

What’s wrong with this picture?

Maybe it’s time to brew up a different marketing approach.

Source: Vividata Spring 2021