Zoomers -- Canada's most powerful audience -- are used to not seeing themselves reflected in ...
Continue ReadingWatch an unusually candid round table discussion about why advertisers are still have problems ...
Continue ReadingIn a lively debate on Steve Paikin's "The Agenda" on TVO, ZoomerU Vice President David Cravit ...
Continue ReadingThe evidence is overwhelming – Zoomers (age 45-plus) are Canada’s most powerful audience. ...
Continue ReadingZOOMERS CONTROL THE MARKETPLACE. HERE ARE 15 CATEGORIES WHERE THERE ARE AT LEAST 2 ...
Continue ReadingDo advertisers know how Boomers see themselves? How they'd like to be portrayed? Are ...
Continue ReadingIs there life after 54? You might not think so, if you looked at where ad dollars are ...
Continue ReadingThe idea that "older" people are somehow helpless in the face of technology is a myth, of course -- ...
Continue ReadingFive years ago the University of Michigan Transportation Research Institute made news with a study ...
Continue ReadingWith summer drawing to a close, the back-to-school ads are increasing in their frequency, as ...
Continue ReadingThat's how many Zoomers plan to purchase a home in the next 12 months. It's more than any other age group. Source: Vividata Spring 2021