Tapping into the Zoomer Consumer: Experts debate, on national TV, why advertisers are getting it wrong

Watch an unusually candid round table discussion about why advertisers are still have problems ...

OK, Boomer. Watch as ZoomerU’s David Cravit tackles ALL the younger generations on Steve Paikin’s “The Agenda” on TVO

In a lively debate on Steve Paikin's "The Agenda" on TVO, ZoomerU Vice President David Cravit ...

AGEISM IN ADVERTISING: Brain wave research shows how and why “older” audiences are tuning out advertisers

Zoomers -- Canada's most powerful audience -- are used to not seeing themselves reflected in ...

Updated: HOW MANY MILLION ZOOMERS ARE YOU MISSING? Here’s our second list

The evidence is overwhelming – Zoomers (age 45-plus) are Canada’s most powerful audience. ...

Updated: HOW MANY MILLION ZOOMERS ARE YOU MISSING?

ZOOMERS CONTROL THE MARKETPLACE. HERE ARE 15 CATEGORIES WHERE THERE ARE AT LEAST 2 ...

Research shows Boomers push back against aging stereotypes in advertising

Do advertisers know how Boomers see themselves? How they'd like to be portrayed? Are ...

Is there life after 54?

Is there life after 54? You might not think so, if you looked at where ad dollars are ...

Meet the Longevity Explorers: Seniors who aren’t just using technology, but helping develop new apps

The idea that "older" people are somehow helpless in the face of technology is a myth, of course -- ...

Boomers the key to auto industry sales

Five years ago the University of Michigan Transportation Research Institute made news with a study ...

Back to school for Zoomers

With summer drawing to a close, the back-to-school ads are increasing in their frequency, as ...

Today's Factoid

3,449,000

That's how many Zoomers worked out at a fitness club over the past year. You'd expect the younger Millennials to contribute more. You'd be wrong. They're almost a million behind -- only 2,486,000 people. Source: Vividata Fall 2018

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