AGEISM IN ADVERTISING: Brain wave research shows how and why “older” audiences are tuning out advertisers

Zoomers -- Canada's most powerful audience -- are used to not seeing themselves reflected in ...

Tapping into the Zoomer Consumer: Experts debate, on national TV, why advertisers are getting it wrong

Watch an unusually candid round table discussion about why advertisers are still have problems ...

In a lively debate on Steve Paikin's "The Agenda" on TVO, ZoomerU Vice President David Cravit ...

The evidence is overwhelming – Zoomers (age 45-plus) are Canada’s most powerful audience. ...

ZOOMERS CONTROL THE MARKETPLACE. HERE ARE 15 CATEGORIES WHERE THERE ARE AT LEAST 2 ...

Do advertisers know how Boomers see themselves? How they'd like to be portrayed? Are ...

Is there life after 54? You might not think so, if you looked at where ad dollars are ...

The idea that "older" people are somehow helpless in the face of technology is a myth, of course -- ...

Five years ago the University of Michigan Transportation Research Institute made news with a study ...

With summer drawing to a close, the back-to-school ads are increasing in their frequency, as ...

That's how many Zoomers plan to purchase a home in the next 12 months. It's more than any other age group. Source: Vividata Spring 2021