general – ZoomerU

Watch an unusually candid round table discussion about why advertisers are still have problems ...

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In a lively debate on Steve Paikin's "The Agenda" on TVO, ZoomerU Vice President David Cravit ...

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Zoomers -- Canada's most powerful audience -- are used to not seeing themselves reflected in ...

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The evidence is overwhelming – Zoomers (age 45-plus) are Canada’s most powerful audience. ...

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  ZOOMERS CONTROL THE MARKETPLACE. HERE ARE 15 CATEGORIES WHERE THERE ARE AT LEAST 2 ...

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Do advertisers know how Boomers see themselves? How they'd like to be portrayed? Are ...

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Is there life after 54? You might not think so, if you looked at where ad dollars are ...

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The idea that "older" people are somehow helpless in the face of technology is a myth, of course -- ...

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Five years ago the University of Michigan Transportation Research Institute made news with a study ...

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With summer drawing to a close, the back-to-school ads are increasing in their frequency, as ...

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Today's Factoid

3,449,000

That's how many Zoomers worked out at a fitness club over the past year. You'd expect the younger Millennials to contribute more. You'd be wrong. They're almost a million behind -- only 2,486,000 people.   Source: Vividata Fall 2018