That's how many Zoomers bought computer hardware or software online in the past 12 months -- more ...

It’s not exactly news that buying a house is increasingly unaffordable, especially in the major ...

That was the provocative title on a recent article in The Atlantic. Citing data from the Consumer ...

The traditional marketing model based on “life stage” assumes retirement at age 65. This in ...

Marketing programs still teach the “consumer lifestage” model. You want the younger shoppers ...

Sex is still very much a topic for Zoomers. So is spending – big spending – on fashion and ...

The “traditional” model of consumer lifestage spending decrees that as you get older, you spend ...

Think the Zoomer population isn’t tech savvy? It’s by far the largest age group online, and ...

Conventional wisdom says you don’t market to older consumers because their brand choices are ...