That's how many Zoomers bought computer hardware or software online in the past 12 months -- more ...
Continue ReadingIt’s not exactly news that buying a house is increasingly unaffordable, especially in the major ...
Continue ReadingThat was the provocative title on a recent article in The Atlantic. Citing data from the Consumer ...
Continue ReadingThe traditional marketing model based on “life stage” assumes retirement at age 65. This in ...
Continue ReadingMarketing programs still teach the “consumer lifestage” model. You want the younger shoppers ...
Continue ReadingSex is still very much a topic for Zoomers. So is spending – big spending – on fashion and ...
Continue ReadingThe “traditional” model of consumer lifestage spending decrees that as you get older, you spend ...
Continue ReadingThink the Zoomer population isn’t tech savvy? It’s by far the largest age group online, and ...
Continue ReadingConventional wisdom says you don’t market to older consumers because their brand choices are ...
Continue ReadingThat's how many Zoomers plan to purchase a home in the next 12 months. It's more than any other age group. Source: Vividata Spring 2021