general – Page 2 – ZoomerU

That's how many Zoomers bought computer hardware or software online in the past 12 months -- more ...

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It’s not exactly news that buying a house is increasingly unaffordable, especially in the major ...

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That was the provocative title on a recent article in The Atlantic. Citing data from the Consumer ...

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The traditional marketing model based on “life stage” assumes retirement at age 65. This in ...

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Marketing programs still teach the “consumer lifestage” model. You want the younger shoppers ...

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Sex is still very much a topic for Zoomers. So is spending – big spending – on fashion and ...

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The “traditional” model of consumer lifestage spending decrees that as you get older, you spend ...

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Think the Zoomer population isn’t tech savvy? It’s by far the largest age group online, and ...

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Conventional wisdom says you don’t market to older consumers because their brand choices are ...

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Today's Factoid

3,449,000

That's how many Zoomers worked out at a fitness club over the past year. You'd expect the younger Millennials to contribute more. You'd be wrong. They're almost a million behind -- only 2,486,000 people.   Source: Vividata Fall 2018