Trends and Insights – ZoomerU

"OK, Boomer" has become a thing. A bittersweet, ironic eyeroll from the Millennials, intended to be ...

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The majority of media coverage on Canada’s legalization of adult use cannabis has been on the ...

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ZOOMER U VICE PRESIDENT DAVID CRAVIT WAS INTERVIEWED ON THIS TOPIC ON ZOOMER RADIO. LISTEN TO WHAT ...

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A new poll by Pew Research shows that a high percentage of Facebook users have reduced their usage ...

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With summer drawing to a close, the back-to-school ads are increasing in their frequency, as ...

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It’s not exactly news that buying a house is increasingly unaffordable, especially in the major ...

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In past generations, getting older meant withdrawing from the consumer marketplace. Age not only ...

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In an earlier post, we commented on the "adulting" craze -- books and videos (and even a school) ...

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Books, videos and even a school teach Millennials how to do "adulting" It's true. ...

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Most marketers of travel destinations and related services acknowledge the critical importance of ...

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Today's Factoid

3,449,000

That's how many Zoomers worked out at a fitness club over the past year. You'd expect the younger Millennials to contribute more. You'd be wrong. They're almost a million behind -- only 2,486,000 people.   Source: Vividata Fall 2018