Zoomers And Marketing
Are Zoomer brand choices locked in…or up for grabs?
The conventional wisdom about the "older" age groups, is that their brand preferences are more or ...
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You’re Spending. They’re Not.
At ZoomerMedia, we’re consistently making the case for extending target demos to 55-64. We ...
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Byte me!
Remember all those grannies struggling with dial-up connections to get online? That was the ...
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3,449,000
That's how many Zoomers worked out at a fitness club over the past year. You'd expect the younger Millennials to contribute more. You'd be wrong. They're almost a million behind -- only 2,486,000 people. Source: Vividata Fall 2018