“I don’t feel I’m represented…” – ZoomerU

“I don’t feel I’m represented…”

ZoomerU assembled a group of Zoomers to talk about their attitudes toward advertising. From any marketer’s perspective, the results weren’t pretty.

They don’t feel that advertisers “get” them. They don’t see themselves in the marketing that is directed to them, don’t feel it’s relevant, and are upset at beginning ignored and disrespected by marketers in general.

Take a look at what they had to say. Is your campaign guilty of these mistakes?

Today's Factoid

780,000

That's how many Zoomers plan to purchase a home in the next 12 months. It's more than any other age group. Source: Vividata Spring 2021