“I’m 70 years old. I’m healthy. I feel like 40. I will be 100.”
Another group of Zoomers tell ZoomerU how they feel about advertising and the campaigns that are supposed to be aimed at them.
The consensus — advertisers think they’re older, more feeble and more helpless than the Zoomers perceive themselves to be.
It’s a big disconnect. Take a look and it will hit you in no uncertain terms!
Today's Factoid
3,449,000
That's how many Zoomers worked out at a fitness club over the past year. You'd expect the younger Millennials to contribute more. You'd be wrong. They're almost a million behind -- only 2,486,000 people. Source: Vividata Fall 2018