“I’m 70 years old. I’m healthy. I feel like 40. I will be 100.” – ZoomerU

“I’m 70 years old. I’m healthy. I feel like 40. I will be 100.”

Another group of Zoomers tell ZoomerU how they feel about advertising and the campaigns that are supposed to be aimed at them.

The consensus — advertisers think they’re older, more feeble and more helpless than the Zoomers perceive themselves to be.

It’s a big disconnect. Take a look and it will hit you in no uncertain terms!

Today's Factoid

780,000

That's how many Zoomers plan to purchase a home in the next 12 months. It's more than any other age group. Source: Vividata Spring 2021