“I’m 70 years old. I’m healthy. I feel like 40. I will be 100.”
Another group of Zoomers tell ZoomerU how they feel about advertising and the campaigns that are supposed to be aimed at them.
The consensus — advertisers think they’re older, more feeble and more helpless than the Zoomers perceive themselves to be.
It’s a big disconnect. Take a look and it will hit you in no uncertain terms!
Today's Factoid
780,000
That's how many Zoomers plan to purchase a home in the next 12 months. It's more than any other age group. Source: Vividata Spring 2021