Tapping into the Zoomer Consumer: Experts debate, on national TV, why advertisers are getting it wrong – ZoomerU

Tapping into the Zoomer Consumer: Experts debate, on national TV, why advertisers are getting it wrong

the-zoomer-on-marketingWatch an unusually candid round table discussion about why advertisers are still have problems connecting with the Zoomer population. The topic was featured recently on The Zoomer, so it got a national TV audience. Zoomer U’s David Cravit was on the panel, joined by industry experts who included representatives from the ad agency world, marketing research, consultants, and the client side. You’ll see that nobody held back anything!

Watch the fireworks here.

Today's Factoid

3,449,000

That's how many Zoomers worked out at a fitness club over the past year. You'd expect the younger Millennials to contribute more. You'd be wrong. They're almost a million behind -- only 2,486,000 people.   Source: Vividata Fall 2018